Why is the new office tower TX3 green?

TX3, part of buildingTX, is not just green. It is logical to think that it refers to the connecting green corridor from the city center of Eindhoven, parallel to Strijp-T and the Wielewaal towards Oirschot and the Groene Woud.

But no, it's ‘Reseda green’ (Ral 6011) named after the little plant ‘Reseda Oderata’.

From the jaren ’50 tot eind ’80 van de vorige eeuw the so-called ‘Reseda green’ was one of the standard colors for, among others, lathes, milling machines and drill presses. An important reason for this is the effect that the color green naturally has. Green is a mixture of the striking yellow and the restrained blue, so it combines the contrasts and meanings of both colors: cold and warm, active and passive, emotion and rationality. As a result, green has a relaxing and calming effect, exactly what is good for a workshop.

The now-dismantled machine factory was, so to speak, a forest of green, par excellence the color of this place, amid an area that in recent years has been transformed from an old and closed Philips site into a new lively, culturally rich place where the ‘make-create-innovate’ community comes together. Where work takes place in a dynamic environment, with a mix of distinctive historical, industrial and the most innovative new buildings, including building TX.

Thus Stefan de Bever of de Bever architects responsible for this sensational grand transformation and redevelopment of this piece of industrial heritage on Strijp-T.