Why is the new office tower TX3 green?

TX3, part of buildingTX, is not just green. It is logical to think that it refers to the connecting green corridor from the city center of Eindhoven, parallel to Strijp-T and the Wielewaal toward Oirschot and the Groene Woud.

But no, it's ‘Reseda green’ (Ral 6011) named after the little plant ‘Reseda Oderata’.

From the 1950s to the late 1980s of the last century, the so-called 'Reseda green' was one of the standard colors for, among others, lathes, milling machines and drilling machines. An important reason for this is the effect that the color green naturally has. Green is a mixture of the striking yellow and the restrained blue, which means it combines the contrasts and meanings of both colors: cold and warm, active and passive, emotion and rationality. As a result, green has a relaxing and soothing effect, exactly what is good for a workshop.

The now dismantled machine factory was, so to speak, a forest of green, eminently the colour of this place, in the midst of an area that in recent years has been transformed from an old and closed Philips site into a new lively, culture‑rich place where the ‘make-create-innovate’ community comes together. Where people work in a dynamic environment, with a mix of distinctive historic, industrial and the most innovative new buildings, including building TX.

Thus Stefan de Bever of de Bever architects responsible for this sensational, grand transformation and redevelopment of this piece of industrial heritage at Strijp-T.